Cahc 2009

Outsourctng your affiliate program – whether it be the software that runs the program or the management that establishes and runs the day to day operations — needs to be considered seriously. There are implications in numerous areas, namely financial, branding, reputation, and of course the overall growth and success of your business.
For a start-up business or expansion into new online markets, once the more complex decisions on infrastructure have been considered, such as software, hosting jurisdictions and payment processing, the focus then moves onto the marketing and management of your affiliate program.
There are three key areas of affiliate marketing that need to be considered in tandem: tracking, reporting and management. Having worked extensively with all three for the last five years, we thought it would be useful to detail a number of different aspects that we have found to be important and influential in creating a financially successful partnership.
Affiliate programs are about partnerships — partnerships between the affiliate and their
customers, the affiliate manger and the affiliates, the gaming operation and the affiliate’s customers. The consideration whether or not to outsource any or all aspects of your affiliate program needs to be evaluated based on this fact.